Search Engine Optimization
Search Engine Optimization & Marketing
The Site Assessment is the crucial first step that must be taken to
start any SEO/SEM program. In order to make the proper recommendations,
InfoWave Technologies will meet with and interview your company's key
internal stakeholders to validate assumptions and establish clear
business goals. After establishing the goal of the SEO/SEM program,
InfoWave Technologies will create a full site assessment of your site’s
application architecture, navigation systems, scripts, and layout to
identify any required corrections or opportunities to improve
performance. InfoWave Technologies will then complete the assessment by
supplying you a concise report of all findings with recommendations to
address the issues. The Assessment Report will also contain reports to
show you your site ranking vs. your competitors, page indexation and
link popularity of your site in all major search engines.
Once the Site Assessment is complete the direction the SEO/SEM program
takes is largely left to you. InfoWave Technologies offers two tiers for
moving forward, Advanced SEO Reporting and Advanced SEO Reporting &
Consulting.
SEO Tier 1 :: Advanced Reporting (AR)
The AR tier is developed for the customer who would like to manage their
own SEO/SEM program. This may be ideal for a larger company with a
marketing department that would like the handle day-to-day management of
an SEO/SEM program. IWT will supply monthly or daily reporting via email
or online on various SEO-related topics. These reports are generated
from our on-site SEO server that uses WEBCEO, the leading SEO software
for commercial applications.
SEO Tier 2 :: Advanced Reporting & Consulting (ARC)
The ARC tier is designed for the customer who would like IWT to manage,
develop and maintain the entire SEO/SEM package. This system is ideal
for the small company that would like IWT to use all it’s expertise to
manage their search engine marketing campaigns. Of course this includes
monthly meetings, reports and access to WebCEO reporting.
If you are interested in our SEO/SEM services or have any
questions, please do not hesitate to email us at seo@iw-t.com or call us at (603)
622-5502.